Recently came across an interesting concept for advertising used by Wockhart Hospitals. It was for their new package offer for would-be mothers called 'Nest'. Simple photo of a mother and child and some text.
Reason I liked it? It looked believable. The mother and child looked real. Why they looked real? The photo used had the effect of having been taken with a mobile phone camera...slightly blurred, colors a bit off. In short it looked as if the dad himself had taken it after the birthing...
In a world of photo touched up unblemished women and their squeaky clean, plasticky kids.....the Nest ad made a bigger impact.
It created an illusion of truth that was easier to believe.
No comments:
Post a Comment