Work code

In India, people are fascinated with degrees and qualifications. You cannot work if you are not qualified to do so. Qualification is not whether you can do the work, it is more about whether you have a government approved degree declaring the same!!

In the US, of what I have heard, all that matters is if you can do the work. As long as the establishment is satisfied with the quality you produce it doesn't give a damn about your degree. This works both ways though.

What is a degree? It is an assurance that the candidate has studied and passed the prescribed examination for some fixed subjects. It can never be a reliable indicator of how good that person is in that field.

Signing off to ponder.

T-design

Having opposed the concept of technology as a initiator of design for most part of my design life...this does seem a bit hard for me, but there are instances where this is true.

Good technology does help in initiating good design.

Here is the technology link:

Player one:
Young trainee...talks about a new technology (glass) that slows down light that passes through it
Player two:
Me.....thinks that there is potential...dunno where or how
Player three:
MBA geek ( this one is cool though)....says can be used for foiling assassination bids ( political leader behind the glass.....assassin unable to pin point location...you get the drift)

Brilliant!!

Saw a cool portfolio on the net today....trying to use Google's creepy crawlies to add importance to that by adding a link here as well:

Photo effect

Recently came across an interesting concept for advertising used by Wockhart Hospitals. It was for their new package offer for would-be mothers called 'Nest'. Simple photo of a mother and child and some text.

Reason I liked it? It looked believable. The mother and child looked real. Why they looked real? The photo used had the effect of having been taken with a mobile phone camera...slightly blurred, colors a bit off. In short it looked as if the dad himself had taken it after the birthing...

In a world of photo touched up unblemished women and their squeaky clean, plasticky kids.....the Nest ad made a bigger impact.

It created an illusion of truth that was easier to believe.